Direct answer: Balford publishes this simplified brand and visual identity manual so customers, partners and suppliers see the same disciplined visual system that governs our factory output. This edition covers the wordmark, colors with HEX/RGB/CMYK/Pantone references, typography, photography and the do-not list — shown visually below.
1. Brand character
Brand keywords: Precise · Reliable · Engineering-led · Clean · Globally minded.
Design philosophy: the visual language mirrors a controlled manufacturing process. Every element follows a defined tolerance — consistency is treated as a quality characteristic, not a style preference.
2. Wordmark — standard lockups
The standard wordmark is BALFORD with a green full stop — the "precision dot" that represents a part that has passed first-article inspection.
Clear space & minimum size
Minimum widths: 20 mm print · 120 px digital. Never stretch, rotate or reset the letters.
3. Color system
#00A86B · RGB 0,168,107
CMYK 100/0/36/34 · 7482 C
#003A00 · RGB 0,58,0
CMYK 100/0/100/77 · 350 C
#397C36 · RGB 57,124,54
CMYK 54/0/56/51 · 7731 C
#A8003D · RGB 168,0,61
CMYK 0/100/64/34 · 208 C
#1C1B1A · RGB 28,27,26
CMYK 0/0/0/89
#F8F7F6 · RGB 248,247,246
CMYK 0/0/1/3
#E2E6E1 · RGB 226,230,225
CMYK 0/0/1/10
Suggested balance
Paper / WhiteBalford Deep GreenBalford GreenBalford Signal
4. Typography
Display · Roboto Condensed, uppercase
Deep Drawing.
Precision Stamping.
Body · Segoe UI / Arial
Balford combines deep drawing, progressive stamping, CNC machining and assembly under one roof. Drawings are reviewed for manufacturability before tooling begins.
5. Photography & imagery style
6. Wordmark misuse — do not
7. Brand in use
Email signature
Shawn Wang · Sales Director
Zhejiang Balford Mechatronics Co., Ltd.
shawn@balford.net · +86 135 8846 2222
Carton label
Favicon / avatar
8. Factory & office signage system
Site signage follows the same rules as printed brand material: only Balford palette colors, approved source files and one clear message per sign. All factory and office signs share the same color logic, material family and mounting-height standards so the whole campus reads as one system.
Deep Green base, white letters + Green dot
Wordmark height ≥ 250 mm · clear space = H/4
Light wall, wordmark height 220–400 mm
Single Green accent line at wall base only
Brushed stainless 300 × 120 mm · bilingual EN / CN
Mono engraved logo; Deep Green text allowed
Balford Factory · 厂区指引
White background, Deep Green titles, mono arrows
Viewing height 1.5–1.7 m from floor
Factory & office signage table
| Sign | Palette | Material / finish | Key rule |
|---|---|---|---|
| Building facade / main gate | Deep Green base + white letters + Green dot | Brushed aluminum or acrylic letters, illuminated optional | Wordmark height ≥ 250 mm; bilingual legal name below |
| Reception logo wall | Paper / white wall, Deep Green letters | PVC or stainless letters; one Green accent line | Wordmark height 220–400 mm; centered or left-aligned |
| Department door signs | Mono black/white; Deep Green titles allowed | Brushed stainless 300 × 120 mm plate | Bilingual EN / CN; identical height at every door |
| Directional / directory boards | White base, Deep Green titles, mono arrows | Aluminum composite panel or acrylic | Viewing height 1.5–1.7 m; arrows are not brand elements |
| Office name plates | Mono black or white only | Brushed stainless 200 × 70 mm | Name, title, department; no photo or slogan on plate |
Signage do-nots: no hand-painted logos, no slogans attached to the wordmark, no local color substitutions and no mixing of brand fonts with decorative signage type. Full construction drawings are available on request.
9. Product packaging & shipping carton labeling
Packaging is the first physical Balford touchpoint a customer receives. The standard rule is a clean kraft carton, a mono wordmark in the logo zone and a standard shipping label — no oversized graphics, no mixed colors and no brand ink on tape, flaps or cutting lines.
浙江百富都机电有限公司
Mono wordmark top-left in logo zone
Part data zone · handling marks top-right only
Zhuji, Zhejiang, China
A5 or 100 × 150 mm white label, top-right of carton
Data order fixed; mono logo top-right of label only
Standard international symbols only, black on white
Never print brand logo onto handling-mark badges
Carton & packaging rules
| Item | Standard |
|---|---|
| Carton color | Kraft brown or white export carton; no pre-printed brand colors on the board itself |
| Logo zone | Top-left front panel only; mono wordmark, minimum height 12 mm; clear space H/4 |
| Shipping label | White A5 (or 100 × 150 mm) adhesive label, top-right of the same panel; barcode never interrupted by folds |
| Handling marks | Standard ISO symbols top-right or on both short sides; black on white badges only |
| Side panels | Part data and destination only; no brand graphics on flaps, tape zones or cutting lines |
| Country of origin | "MADE IN CHINA" on shipping label or carton bottom per destination requirements |
10. Product nameplate & label specification
Nameplates and part labels carry the brand in its most technical form. All versions are single-color and readable at arm's length; color versions are only used when the customer contract requires them.
Min. width 30 mm · brushed stainless
Min. width 20 mm · matte or gloss per surface
Single color; no coating over the mark area
| Method | Content order | Minimum size | Rule |
|---|---|---|---|
| Metal nameplate | Logo · legal company name · model/part data | Plate 30 × 15 mm min. | Etched/engraved mono; brush direction uniform |
| Adhesive label | Logo · part no. · lot/date · qty | Label width 20 mm min. | White stock; mono mark; no wrinkles on curved parts |
| Direct part marking | Logo small · data matrix · traceability no. | Mark height 4 mm min. | Applied after final finish; never on sealing faces |
11. Workshop safety signage & brand integration
Safety signage follows national and ISO standards and is never treated as a brand surface. The Balford identity may appear on workshop information boards and entrance signs, but it stays visually separated from hazard markings, machine guards and safety floor lines.
✓ Allowed · brand logo may sit on the Deep Green header of workshop quality / safety / 5S boards.
✕ Forbidden · never print the wordmark on hazard stripes, caution tape, safety floor lines or machine guards.
| Zone / surface | Brand treatment | Rule |
|---|---|---|
| Safety sign boards (mandatory signs, warnings) | No brand | National / ISO safety colors and symbols only; keep ≥ 300 mm separation from brand surfaces |
| Safety floor lines & hazard tape | No brand | Standard yellow/red/white marking colors; Balford Signal Red is never used as safety red |
| Workshop entrance signs | Allowed | Deep Green panel with white wordmark, placed above or beside the safety sign without touching it |
| Quality / safety / 5S boards | Allowed | Logo in the Deep Green board header; content area stays free of brand graphics |
| Machine guards & equipment bodies | No brand | Equipment marking follows machine-maker standards; property tags are allowed separately |
Frequently Asked Questions
Why does Balford publish its brand guidelines publicly?
Publishing the manual shows customers how Balford treats consistency as a controlled process — the same mindset applied to drawings, tolerances and quality documentation. It also protects the Balford wordmark from misuse in supplier directories and third-party materials.
Can our company use the Balford logo in a presentation or joint case study?
Yes, with written permission from the Balford brand team. Send the intended use and layout to shawn@balford.net, and we will provide the approved file and placement rules.
May we change the brand colors on our local print materials?
No. Use the HEX, RGB, CMYK and Pantone references in this manual. Pantone values are approximate and should be confirmed with a physical proof for branded print.
Which logo version should be used at very small sizes?
Below 20 mm print width or 120 px digital width, use the legal company name in text or the approved favicon instead of forcing the full wordmark.
Who owns the Balford visual identity?
The Balford wordmark and visual identity belong to Zhejiang Balford Mechatronics Co., Ltd. Any use by third parties requires permission; the identity is never licensed for resale or rebranding.